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Paul Andrew, elder brother of "Papa" George, called his early restaurant the "Jasper Cafe" and advertised an ice cream parlour, lunches and tourist picnics. The home-style cooking was enhanced by vegetables grown in Paul's garden, at the back of the hotel and the genuine hospitality created a healthy reputation that continues today.

Originally called the "Hotel Cavell", the building was renamed the Astoria after the river which flows out of the Tonquin Valley into the Athabasca.

With the exception of the Jasper Park Lodge, there were only two other hotels in Jasper at the time, "The Athabasca" and "The Pyramid", which were eventually acquired by Paul.

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In 1944, George Arthur Andrew moved from Banff to Jasper and purchased the Astoria Hotel from his brother Paul.

Together with his wife Violet and son Socrates, and later joined by his eldest son Arthur, he survived the lean early years and established a reputable family innkeeping business. He made his home in one of the guest rooms and would personally welcome guests from early in the morning until late in the evening.

In his later years, he could often be found having an afternoon snooze in a chair, shaded by a grapefruit tree in the lobby.

In the late 1950s, a number of new properties were built to accommodate the growing tourist trade. The Astoria is still owned and operated by the Andrew family.

brochure from the '50's

brochure from the '50's

– Excerpt from a 1950s brochure –

"On your visit to Jasper, try the Astoria. Your comfort is assured, and you will be impressed with the homelike atmosphere and personalized attention you will receive. 

Located in the centre of the townsite, it is an ideal place to meet your friends for lunch or dinner. Our bus meets all trains and there is no charge for transportation to and from the hotel.

Cozy comfort is the keynote of the Astoria Hotel Bedrooms. All rooms have washbasins with hot and cold running water, and many rooms have tiled bathrooms with combination tub and shower baths.

Reasonable rates are an attractive feature of the friendly European Plan Establishment."